10 Mobile Application Metrics That Are Essential To Know
Finding ways to generate traffic on your mobile app becomes a futile move when you do not know the essential metrics that govern an app’s success and performance. These metrics are several but some are the core requisite to the complete assessment of an app’s ranking, success and overall performance on the app store.
Number of app downloads
The number of times your app has been both downloaded and installed says a lot about the complete accumulation of traffic. Even if you initially get fewer downloads then it will not make a difference in the overall performance of your app. However, if a significant amount of time has passed and yet you notice no change in the download numbers then you would have to change your marketing tactics further. Your app downloads can only be enhanced through marketing. You should know the stats of your app well enough to build specific yet accurate criteria for estimated app downloads.
Accumulation of active users
Another essential metric is not the total number of users or downloads but it is about how many users are currently or mostly active on your app. The app downloads alone cannot give you answers for it. So, you have plenty of options to analyze active users of your app. Firstly, find one more analytics tool and then use such tools to find the correct number of active users in every login session. Notice how many users log out from the app soon and those who do not. Estimate your criteria and final answer according to the numbers you find.
App retention rates
You have to retain your users once they have downloaded the app. There are thousands of apps on the app stores already so there could also be apps similar to yours on the app store as well. Users would download your app like any other app but it is not set in stone for them to retain the app’s use consistently. For that, you have to make sure the average user retention rate does not lower instead it keeps increasing.
User ratings for apps
App downloads are not enough to judge the quality of your app. User rating is the best way to figure an app’s credibility and quality. You will not have to run extensive analysis checks and look into further insights to know where you fall short. Just analyze user ratings and you will quickly know where your app stands amongst your app users.
Reviews by app users
Now ratings are merely a few numbers or insights that tell you how many people loved using your app and the users that did not. It is not a very clear means of analysis, as numbers alone cannot tell you the exact reason why people love an app and the reason to dislike it. The reviews are of course in the textual form so you can differentiate between the positive and negative ones.
The overall ranking of apps
When you release your app in the app stores, you will notice how every app is categorized according to its ranking. Initially, your app ranking will be on the lowest scale but with time, if it grows and gains traffic then it will secure a better and ranking for sure. The way app stores rankings for both Android and Apple work is similar. If any app that has secured higher rankings is bound to be shown on the first page of apps for any category.
Session interval metrics
Another key metric is the session intervals that tell you how many users have used and come back to use your website. Now not all users would have used your app because it engages them or serves a specific purpose to them. Some might have used it for a minute or two and then deleted it. So, the need to look into the details of session intervals matters because it shows for much time the user stayed engaged with the app.
Insights for app churn
While app retention rates are meant to tell you how many users are still using your app but app churn is the exact opposite of it. App churn tells you the total number or a specific percentage of users that no longer use your app. This is essential to know even more than knowing the number of active users for several reasons. Firstly, you will know the exact number of app users that have left and then using those numbers, find how many active users you acquired in turn.
Tracking heatmaps on the screen
Touch heatmaps are a built-in feature of most new mobile apps. It lets you know what option or feature was used or tapped on the most. There is another similar feature called user recordings. The app continuously monitors all the users that interact and engage with your app. That, in turn, allows you to note down all the app options and features that have been used the most.
Event tracking monitors apps
Finally, the last essential metric is of event tracking. This metric first monitor how every user has interacted with each feature of your app. The features include the checkout option in your e-commerce app or the time intervals a specific user logged in to your website and when he logged out. That also includes the overall usage of different sharing options on your app as well.
