AI Applications for Business Efficiency

Top 16 AI Applications for Business Efficiency in 2023

February 10, 2023

Top 16 AI Applications for Business Efficiency in 2023

AI Applications for Business Efficiency

With the increasing availability of big data and rapid advances in AI technology, it’s no surprise that more and more businesses are turning towards AI-powered tools to gain a competitive advantage and stay ahead of the curve.

AI applications are rapidly gaining popularity as they provide new and improved methods of automating routine tasks, making better decisions, increasing efficiency, and improving customer experiences.

Depending on each company’s specific needs and goals, the best AI application would be the one that fulfills their requirements best. Therefore, it is important to carefully evaluate the available options and select the AI apps that best meet the challenges of your organization.

To make things easier, we have prepared a comprehensive list of prominent AI-powered tools verified to be beneficial for many businesses in their respective sectors:

Customer Service:

  1. Salesforce Einstein:

Salesforce Einstein is the first extensive AI tool for Customer Relationship Management (CRM). It provides businesses with tools to manage sales, customer service, and marketing.



Some Key features of the Salesforce platform include:

  1. Contact Management: Offers businesses to manage and store customer contact data in a centralized system.
  2. Lead Management: Capturing, nurturing, and securing leads Allows tracking and management of leads from the first interaction to closing sales.
  3. Opportunity Tracking: Provides companies with a complete overview of sales opportunities, business progress, forecasting, and closing.
  4. Tailored Dashboards and Reports: Delivers real-time data insights allowing businesses to make informed decisions.
  5. App Integrations: Salesforce app can be integrated with a wide range of software and tools, along with email, social media, and payment gateways.
  6. Service Cloud: A platform for providing live customer care including case management and community forums.
  7. Marketing Automation: Automates marketing processes and provides customers with personalized and data-driven experiences.
  8. App Exchange: A Marketplace with over 5000 third-party applications and elements that can be added to maximize Salesforce’s capabilities.
  9. Mobile App: Easily accessible on multiple devices such as smartphones, laptops, and tablets.


  1. Zendesk:

Zendesk is another prominent customer service platform that helps businesses improve and manage their customer engagement across multiple channels.


Some noteworthy features of the software include:

  1. Ticket Management: Tracking and prioritizing customer inquiries and requests, and assigning them to agents based on their urgency.
  2. Self-Service: Reduces the customer’s need for contact support by offering a knowledge base of articles and FAQs.
  3. Automation: Saves time and improves efficiency by automating routine marketing processes.
  4. Reporting and Analytics: Enables informed decision-making by offering real-time insights.
  5. Collaboration: Allows teams to work together on client requests, enhancing customer satisfaction.
  6. Customizable Workflows: Zendesk can be customized according to each business’s branding, field, and work plan.
  7. Integrations: Can be integrated with a broad range of other tools.
  8. Mobile app: Easy access on multiple devices.

Supply Chain Optimization:

  1. Kinaxis:

Kinaxis is a top supply chain management app that provides real-time data to help businesses in making informed decisions for their supply chain operations.


Some unique aspects of the app are:

  1. Real-time Supply Chain Data: Offers enterprises real-time access to supply chain processes, enabling them to shift quickly accordingly to fluctuations in demand or supply.
  2. Integrated Planning: Demand planning, production planning, and inventory management are all integrated into a single platform by the app.
  3. Risk Management: Identifies potential risks in supply chain management.
  4. Customizable Dashboards: for tracking KPIs and making data-driven decisions.
  5. Integration with Enterprise Systems: Integrates with ERP, CRM, and logistics to provide a single source of all Supply chain info.
  6. Collaborative Planning: Single platform for supply chain teams to work together.
  7. Mobile Friendly: Allows users to access real-time supply chain data on multiple devices.
  1. CleverAds:

With Clever Ads you will have your online advertising made and optimized by professionals. Totally free! It is a suite of free tools with which you can launch and improve your online advertising strategy, and expand your business without increasing your workload.

Clever Ads

Some Key features of the Clever Ads platform include:

  1. Ads Creator: attract the right people to your website with your own search & display Google and Microsoft campaigns created by experts.
  2. Ads Audit: improve your digital ads performance with insights and tips.
  3. Ads Promo Codes: For Google Ads and Microsoft Ads. Activate them and start advertising for free!
  4. Slack & MS Teams Integrations: receive your ads reports, graphs, and metrics directly on your favorite channel.
  5. Keyword Planner: Perform complete keyword research for your online campaigns that actually convert.
  6. Ads Manager: one app where you will see all your social ads metrics.

Sales and Marketing:

  1. Marketo:

Marketo is a marketing automation application that uses AI to help businesses attract, engage and retain customers.


Its key features include:

  1. Lead Management: Capturing, nurturing, and securing leads.
  2. Email Marketing: To create, send, and track email campaigns, including automated trigger-based emails.
  3. Marketing Analytics: Offers real-time insights into marketing performance, such as campaign effectiveness and lead conversion rates.
  4. Personalization: Provides customers with personalized experiences according to their behavior and preferences.
  5. Marketing Automation: Automation of routine marketing tasks.
  6. Integrations: Can be integrated with other software.
  7. Multi-channel Marketing: Marketing via multiple channels such as email, social media, etc.
  1. Pega:

Low-code marketing automation app that helps businesses optimize their operations and customer experiences.


Key functions:

  1. Decision Management: Automation of decision-making processes like risk analysis and fraud detection.
  2. Case Management: Tracking progress, and customer requests and ensuring timely resolution.
  3. Predictive Analytics: Provides insights by using ML algorithms.
  4. Integrations: Integration with CRM, ERP software and databases.
  5. CEM: An omnichannel support for businesses for Customer Experience Management.
  6. Intuitive design tools: To reach business objectives successfully.

Human Resources:

  1. WorkFusion:

An AI-powered platform for automating and optimizing business processes.


Some of its Key Features are:

  1. RPA: Automation of tedious tasks like form filling, and data entry by Robotic Process Automation.
  2. Smart Process Automation: Intelligent business Automation suite that digitizes business operations.
  3. ML: Machine learning is employed to improve Process Automation and decision-making.
  4. Workflow Management: Visual workflow designer for designing, implementing, and managing automated processes.
  5. Data Analytics: Real-time data analytics and reporting to assist organizations in monitoring and improving the performance of their processes.
  6. Integrations: Easily integrates with a variety of third-party applications and systems.
  1. ADP Workforce Now:

A cloud-based software designed to help businesses streamline their HR processes such as Payroll, time and attendance, benefits administration, and talent management.

ADP Workforce Now

ADP Workforce Now offers a wide range of features like:

  1. Payroll Processing: Automates payroll processing, tax calculations, direct deposit, and other payment methods.
  2. Time and Attendance: Includes time clocks, mobile time tracking, and absence management tools for tracking employee time and attendance.
  3. Benefits Administration: Assists businesses in managing their benefit programs, open enrollment, administration planning, and compliance reporting.
  4. Talent Management: Includes talent management tools such as performance management, succession planning, and talent development.
  5. Compliance: Helps businesses in complying with labor laws and regulations, reporting, and tax compliance.

Financial Management:

  1. Intuit QuickBooks:

Cloud Based accounting application that helps businesses in managing their finances efficiently.

Intuit QuickBooks

Intuit QuickBooks’s key features are:

  1. Accounting: Management of accounting tasks like tracking income and expenses, creating invoices, and reconciling bank accounts.
  2. Payroll: Offers payroll services to assist businesses in paying employees, calculating taxes, and processing direct deposits.
  3. Invoicing: Creating and sending professional invoices along with managing payment reminders and tracking payments.
  4. Reporting: Generating reports to track the financial performances of businesses.
  5. Mobile App: Allows businesses to manage and access their financial information on the go.
  6. Integrations: Integrates with a variety of third-party tools and apps, such as payment processing services, banks, and e-commerce platforms


  1. Xero:

Xero is an Artificial Intelligence powered online accounting platform for small businesses and freelancers to manage finances.


It is an all-in-one solution that handles all of the company’s accounting functions from banking accounts and financial reporting to inventory tracking and payments.

Some of its key functions include:

  1. Accounting Tools: Managing accounting tasks like tracking income and expenses, creating invoices, reconciling bank accounts, etc.
  2. Invoicing:  Tools for creating and sending professional invoices, as well as managing payment reminders and tracking payments.
  3. Payroll: Provides payroll services to assist businesses in paying employees, calculating taxes, and processing direct deposits.
  4. Reporting: To assist businesses in tracking their financial performance, Xero generates a variety of reports such as profit and loss statements, balance sheets, and cash flow statements.
  5. Mobile App: Allows businesses to access and manage their financial information while on the go.
  6. Integrations: Integrates with a variety of third-party tools and apps, such as payment processing services, banks, and e-commerce platforms.

Logistics and Transportation:

  1. KlearNow:

KlearNow is a Logistics management platform that uses Artificial Intelligence to automate tasks such as carrier selection, pricing, and invoicing.


Some important features of the application include:

  1. Carrier Selection: AI algorithms to select the best carrier for each shipment.
  2. Pricing Automation: Helps carriers determine the most cost-effective option.
  3. Invoicing Automation: Reduces shippers’ burden by automating invoices.
  4. Real-time tracking: Allows shippers to monitor the status of delivery.
  5. Shipment Optimization: AI-assisted optimization of shipments.
  6. Carries Performance Tracking: Real-time insights into carrier performance


  1. Loadsmart:

AI-powered logistics platform that connects shippers, carriers, and brokers to manage an automated shipping process.


Here are some noteworthy features of the Loadsmart app:

  1. Carrier Matching: AI to match shippers with the best available truckers.
  2. Real-time Pricing: Real-time pricing information helps shippers compare prices and choose the best available option.
  3. Automated Bookings: Automates the process of booking shipments.
  4. Real-time Tracking: Allows tracking of shipments.
  5. Shipment Optimization: Reduces transit time and improves delivery efficiency.
  6. Performance Monitoring: Helps shippers to monitor the reliability of carriers and make informed decisions.
  7. Customer Service: Dedicated customer supports team.

Data Analysis:

  1. Tableau

A Business Intelligence software that helps organizations unlock insights from their data to make data-driven decisions.


Key features of Tableau are:

  1. Data Connectivity: connects to a variety of data sources like spreadsheets, databases, and cloud services.
  2. Data visualization: Interactive data visualization to understand data.
  3. Analysis: Provides powerful data analytics.
  4. Data Storytelling: Makes it simple to create and share engaging, interactive data stories.
  5. Collaboration: Enables users to collaborate by sharing workbooks, dashboards, and data stories, and including comments and annotations.
  6. Scalability: Designed to meet the needs of large organizations.
  7. Integration: Can be integrated with analytics tools and collaboration platforms
  1. PowerBI:

Business Intelligence and data visualization tool that enables organizations to analyze and visualize data from multiple sources.

Power BI

Some of Power BI’s main functions include:

  1. Data Connectivity: Enables companies to connect with a variety of data sources.
  2. Data Modelling: Builds custom data models.
  3. Data Visualization: Interactive visualizations like graphs, charts, maps, and dashboards.
  4. Data Exploration: Drills down data to find insights and identify trends.
  5. Collaboration: Allows users to share data and insights.
  6. Integration with other Microsoft tools: Can be easily integrated MS apps like excel, PowerPoint, etc.


  1. Darktrace

An Artificial Intelligence powered cybersecurity software that helps organizations detect and respond to threats before they cause any significant damage.


Darktrace’s main features include:

  1. Threat Detection: Machine learning algorithms to identify threats.
  2. Autonomous Response: Automatically responds to threats in real time and neutralizes them.
  3. Interactive Investigation: Interactive interface for security teams helping to identify the source and extent of attacks.
  4. Continuous Learning: Continuously evolves over time to improve threat detection.
  5. Integration with other Security Tools: Easily integrates with other security tools like Firewalls, Intrusion detection systems, SIEM systems, etc.
  6. Deployment flexibility: Allows organizations to choose the deployment method that meets their requirements best.


  1. FireEye:

A cybersecurity platform that offers a wide range of security solutions to protect businesses from cyberattacks.


Key Functions:

  1. Advanced Threat Intelligence: Detailed analysis of known and emerging threats.
  2. Dynamic Threat Defense: Protection against persistent targeted attacks.
  3. MVX: Multi-Vector Virtual Execution isolates and analyses malware.
  4. Email Security: Prevents email-based attacks.
  5. Network security: Visibility and protection across an organization’s network.
  6. End-Point Security: Guards against threats on endpoints like laptops and servers.
  7. Managed Defense: Provides lacking the resources to manage security operations.
  8. Incident Response: Assists in responding to and recovering from incidents.
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